User Retention Cohort Matrix
Multi-Period HeatmapAnalyze product stickiness, activation cliffs, and weekly returning visitor retention across distinct user acquisition cohorts.
Tracked Cohorts
0 Weeks
0 total unique visitors
Avg Week 1 Retention
0%
Post-onboarding activation
Avg Week 3 Retention
0%
Sustained habit retention
Week 0 to 1 Drop
100.0%
First-session dropoff
Cohort Retention Matrix (% of Cohort Active)
Rows represent first-seen acquisition weeks; columns track returning active visitor rates over subsequent weeks.
10-25% 40-60% >80%
No Cohort Telemetry Available
Once visitors browse your site over consecutive weeks, their recurring retention rate will be computed automatically.
How to interpret your retention curve
A steep drop between Week 0 and Week 1 suggests an onboarding activation bottleneck. Examine user paths in User Journey Flows or identify abandonment in Conversion Goals to lift long-term stickiness.